Adidas x Saatchi Gallery: Beyond The Streets

Adidas teamed up with the Saatchi Gallery to present Beyond The Streets – an extensive exhibition exploring street art, culture and graffiti. Working with THE FACE, I was commissioned to create animated social assets and a sub identity for their events series, including workshops and talks, that THE FACE hosted in partnership with the exhibition.

Attachment

Attachment is a boutique marketing agency specialising in the entertainment industry, collaborating with global brands that shape culture. While their existing logo, a paperclip, was already recognisable, they sought a refreshed, modern brand identity. The new design retains the iconic paperclip but introduces a contemporary wordmark that creatively links the two ‘T’s, symbolising the concept of attachment. This flexible design allows for the logomark and wordmark to be used separately or together, offering versatile branding options. The addition of bold, impactful typography further amplifies Attachment’s daring philosophy and their pioneering influence in the entertainment world.

Brown Bread

Brown Bread is an independent clothing brand based in London. Having started out reselling luxury womenswear, the brand expanded into it’s own fashion line, creating high-end products from deadstock fabric. Brown Bread sought for a logo that combined a sophisticated aesthetic with a modern, current style. A custom typographic logomark, inspired by creases, rips and shapes from deadstock fabric, allows Brown Bread to visually establish itself in a contemporary space to appeal to the target consumer.

r l v d

r l v d (reloved) is an online marketplace that facilitates the purchasing, renting and selling of luxury fashion items. I was commissioned by Apropos to develop packaging and a digital campaign to promote the launch of the brand. The identity developed by Apropos was minimal to represent the blank canvas concept of buying and selling second hand clothes and the new owner making them their own.

The packaging used to ship out orders and for sellers to post their items to r l v d needed to be sleek and reflect the luxurious clothes sold on the site. As the brand uses limited colours, the brief lent itself to exploring typographic solutions to each packaging item. This extended to branded clothing for employees as well as phone cases, water bottles and lanyards. The range of deliverables required allowed the exploration of different applications of the identity along with supporting taglines that r l v d uses throughout their branding.

The digital campaign, launched on social media, needed to grab viewer’s attention quickly and efficiently communicate what the brand does to those unfamiliar. The final concept utilises a scanner to reveal different clothes one after the other in pairings. This concept visually demonstrates the process of selling and acquiring new clothes using rlvd’s services.

Escentric Molecules x The Face

The Face commissioned environmental graphics for their pop up event collaborating with the experimental fragrance brand Escentric Molecules. The brief required EM’s dynamic brand to be repurposed to decorate the boutique studio in which the event was to be hosted.

The event launched a new range of Escentric Molecule’s fragrances as well as hosting DJ sets from some of London’s rising DJs. The foreword, columns and DJ booth were among the required deliverables and the measurements and size of each had to be considered in order to develop a consistent feel in the room.

Esoteric

Esoteric is an impactful display typeface that is characterised by its dramatic curves and unique serifs, this contemporary typeface draws on a plethora of influences from Illuminated manuscripts to Roman capitals. A versatile range of stylistic alternates and ligatures are included to allow the designer to create unique typographic compositions. Released on 6TM Magazine.

La Bonne Musique

La Bonne Musique is an independent label, collective, magazine and cultural platform based in London, I co-founded the label in 2017. LBM regularly host events across London and releases electronic music spanning various different genres.

For the La Bonne Musique identity, a custom typeface was drawn that can be utilised across the brand for various assets including the logo, mix covers and releases. This enables the graphic output to maintain brand continuity whilst also exploring different graphical outcomes that are representative of the particular genre of electronic music they may be representing or promoting.

Athletica

Althletica is a retro display face that was born out of an unused wordmark for a commercial client. The letterforms are inspired by 1970s & 1980s typography and sports branding from that era. Full version to be released soon, for a trial version please get in touch.

Split

The vinyl artwork for Nizar Sarakbi & Booh – Split, released by Parisian label Outdom Records, reflects the raw, gritty electro sound of the album, incorporating robotic and mechanical elements that influenced the visual design. A custom typographic system was created to ensure a cohesive aesthetic across both the vinyl covers and stickers, maintaining a consistent visual identity throughout.

Dave Eggers Short Stories

This project was completed whilst attending the Porto Design Summer School run by Andrew Howard in partnership with Escola Superior de Artes e Design, Porto. The brief was to design a publication as a group of four using a selection of short stories by Dave Eggers. The selection of stories were categorised by the group into four themes: Individuals, Lovers, Family and Strangers.

Each designer in the group was then assigned a theme to design. I was assigned Individuals. The group then discussed editorial strategy in order to create a coherent publication. Additionally, a universal theme across sections was decided to guide the design process, each designer would use the underlying concept of obscuring names in each story.