r l v d

rlvd (reloved) is an online marketplace that facilitates the purchasing, renting and selling of luxury fashion items. I was commissioned by Apropos to develop packaging and a digital campaign to promote the launch of the brand. The identity developed by Apropos was minimal to represent the blank canvas concept of buying and selling second hand clothes and the new owner making them their own.

The packaging used to ship out orders and for sellers to post their items to rlvd needed to be sleek and reflect the luxurious clothes sold on the site. As the brand uses limited colours, the brief lent itself to exploring typographic solutions to each packaging item. This extended to branded clothing for employees as well as phone cases, water bottles and lanyards. The range of deliverables required allowed the exploration of different applications of the identity along with supporting taglines that rlvd uses throughout their branding.

The digital campaign, launched on social media, needed to grab viewer’s attention quickly and efficiently communicate what the brand does to those unfamiliar. The final concept utilises a scanner to reveal different clothes one after the other in pairings. This concept visually demonstrates the process of selling and acquiring new clothes using rlvd’s services.