Club Chuck

In May 2025, Resident Advisor, Converse and Highsnobiety hosted Club Chuck, an exclusive rave in East Williamsburg, Brooklyn, celebrating the cultural legacy of the Chuck Taylor sneaker. Working with the Resident Advisor team, a dynamic visual language was developed to unify promotional materials and onsite assets, drawing from the energy of rave culture while speaking to a contemporary audience. This flexible identity helped shape the atmosphere of the event, positioning the Chuck Taylor as both iconic and current. Club Chuck received over 12,000 sign-ups within two weeks of launch.

Alongside the Club Chuck event, a radio show takeover was hosted by Dublab and Resident Advisor to extend the campaign’s reach. To create a clear distinction while maintaining visual cohesion, the graphic language was applied consistently across both platforms with a distinct alternative colour palette.

Photography: Filipe Zapelini

3D: Resident Advisor

Creative Direction: Kemar Reid