Mutual Friends

Mutual Friends is an electronic music collective formed of various promoters and record labels in London’s nightlife scene. The collective was formed in the summer of 2021 as nightlife events were beginning to return after the pandemic. Mutual Friends organised several events at different venues across London.

The name Mutual Friends came from the various members of the collective meeting one another through different mutual friends. The logo utilises an exterior line that connects the ‘M’ and ‘F’ from the words ‘Mutual’ and ‘Friends’ to signify the link of mutual friends between individuals. Alongside the identity, several flyers were produced to promote events hosted by the Mutual Friends collective.