Canva built its name on making design accessible. With the ProSuite, it moves into professional territory – bringing Affinity, Cavalry, Flourish and Leonardo together as one connected stack for creative professionals. It’s Canva’s B2B offer: individuals meet the apps on their own, while businesses meet them through the suite.
Canva already has the Visual Suite – apps that live inside the core product and feel unmistakably Canva, as they should. The ProSuite is different. Each app carries its own visual and verbal identity, endorsed by Canva but distinct from its light, bright, gradient-led look. Bringing them together called for an identity that resonates with a creative professional audience.
Two themes drive the identity: craft and scale. Craft speaks to professionals and celebrates the work made within the apps. Scale shows the reach of the suite, a complete creative project can be produced entirely within the ProSuite apps, then brought into Canva to roll out at scale. That end-to-end journey is what sets the suite apart.
Creative Director: Deanna German
Design Lead: Ben King
Motion Lead: Sam Mularczyk
Copywriter: Kelly Mancaruso
